How to Calculate ROI for Your Waxing Business

How to Improve Your Waxing Service ROI

The most straightforward way to improve your ROI is by cutting costs to increase profit without raising your salon’s prices. 

An easy way to lower your costs of supplies and your investments without sacrificing the quality of your waxing services or the products used is by switching to a wholesale program instead of paying retail for high volumes of wax.

By acquiring wholesale wax pricing privileges and Starpil Pro Benefits on 30+lbs of wax, you’re saving your business a huge amount of money, while increasing your profits. 

Buying in bulk also allows you to always have enough product on hand should you unexpectedly experience an uptick in clients or services that you hadn’t anticipated. By saving money and still providing your clients with the highest quality services, you’ll have to return customers and high-profit margins. 

Why Buy Bulk Hard Wax?

The biggest reason to buy bulk hard wax is to enable you to have higher quantities of supply for your salon for lower prices. By buying in bulk, you’ll save yourself from running out of your professional waxes, no matter how many clients you have.

Additionally, by buying all at once or in larger quantities at a time, you can save your business a huge amount of money and have access to wholesale pricing. 

READ: Your Complete Guide to Roll-On Waxing

How Much Should I Charge for Waxing?

How much to charge for waxing depends on your region or area, as well as how much you’re spending on wax and waxing supplies or what services you offer. There’s no one right price to charge, but that’s where knowing your ROI comes in.

To have a healthy business, you must balance making your prices attractive to clients, with making a profit after taking into account all of your supply and business expenses. For a general pricing guide for individual services, read below. 

Pricing Waxing Services

When starting your own waxing business, pricing your waxing services comes down to factors like competitive pricing in your area, business expenses, and the number of employees on your payroll. It’s also determined by how in demand you are as you gain experience. As you give quality services and build a client base, your time will become more valuable and your prices will rise.

When looking at your expenses to determine your wax service prices, the first thing you need to find out is how much does it cost to wax? Take the wax price and how much wax to use for the most popular services and break it down.

Start by asking yourself: How much does a pound of wax cost? What is the size of the tub or bag you buy? How much wax do you need for services? Then determine how many waxes you would need to do to make up for your initial cost of waxing. We’ll show you more below.

READ: How to Start a Waxing Business in 2022

How Much Wax to Use for Waxing?

When you’re in charge of your own business, you never want to waste valuable product due to not measuring your wax properly (or at all!) during a service.

So how much wax should I use for legs? For arms? Bikini waxes? Full body waxes? What do I then charge for these services? So many measurements, so little time! 

Eyebrow & Facial Waxes

One of the most common waxing services performed at a salon is eyebrow or upper lip waxing, as well as waxing on other areas of the face.

For the most popular of the facial waxing services, pricing varies, but usually is around $20, and around 7-10 grams of wax is the standard amount used. 

Leg Waxes

When trying to calculate how much wax to use for legs, there are a lot of factors to take into account.

However, for the average leg waxing service, estheticians usually use around 280 grams of wax. Typical pricing for a full leg waxing service is usually from $60-$70, but depends on your business expenses and individual variables. 

Bikini Waxes

Calculating the cost for bikini waxing goes along the same lines as that of leg waxing - it all depends on your expenses and the unique variables that go into your business or waxing service inclusions. 

Generally, bikini waxes require around 50 grams of wax per service and usually are priced around $20-$30 per service. 

Underarm Waxes

As said prior, there are a lot of elements that go into choosing the right price point for your salon’s unique services, and you should always take into account whatever extras you throw into your service offerings or any external factors that might affect pricing.

However, underarm waxing services are usually priced anywhere from $15-$20 per service. 

Full Body Waxes

Full body waxes usually have a variety of services or inclusions depending on the esthetician or salon involved in the process. As a result, full-body waxes can be difficult to price, since they can include bikini and intimate area waxing, leg waxing, back waxing, arm waxing, and underarm waxing.

Additionally, some salons include packages for facial waxing with full body wax services. Overall, full-body waxes usually start around $150 and go up in price from there depending on what services are included in the overall package. 

Since services included in the package vary, so does wax usage. If trying to calculate wax product usage for full body wax services, go off of the individual services provided and come about the full package’s final usage number that way. 

In addition to looking at the initial investment and money spent on products for waxing services, plus your area and standardized pricing for your salon, standardize your measurements to maximize product usage and minimize waste. 

If you have other employees, ensuring that your salon is using the same amount of wax for each service will make their lives easier and will save those from using excessive amounts or just not measuring at all. This way, your clients get consistent service and results, and you can keep your costs in check.

READ: Best Hard Wax for Easy Hair Removal

Final Thoughts

At the end of the day, you have to make the right decisions for your business individually. Only you know your business's unique needs, services, and expenses. 

Keeping track of initial investments, spending on products, product usage, service offerings, and how much you charge for said service will keep your business healthy and profits balanced. Knowing how much labor you’re devoting to tasks other than serving clients, like doing payroll or administrative duties that could be streamlined or otherwise done more efficiently will also keep your costs down. 

A lot goes into letting your business run smoothly, efficiently, and with good profitability. Make sure to set goals, offer a wide variety of services to draw clients in, and lower your supply costs through wholesale pricing to keep your ROI healthy.

By lowering your costs, offering services attractive to customers, and standardizing your business to run more efficiently, you’ll set yourself and your salon up for success and a healthy financial future. To access wholesale pricing through Starpil, get in on our Starpil Pro Benefits here.